CU Denver Admissions requested that we create engaging materials for potential/incoming freshman while complying with brand guidelines. The work here represent a brochure, poster, and booklet. The brochure, I gave an infographic feel to break from the normal “viewbook” you see at other universities as well as having it cut at an angle to further separate it from your standard brochure. The poster, utilizes Milo the school mascot, but I gave it an Instagram feel to better resonate with the audience. The “Straight Talk” booklet was given an illustrated cover – giving it a softer approach to make sure the message from the Chancellor kept “on the level” with the students.